Cracker Barrel, a well-known chain restaurant, is currently facing financial repercussions as a result of its affiliation with a number of companies and its advocacy for a more progressive agenda, according to recent reports. The restaurant is renowned for its ability to captivate conservatives in rural communities who frequently express their opposition to liberal politics.
In the past few years, Cracker Barrel has been the subject of controversy due to its push for an LGBTQ agenda. The company’s stock experienced a significant decline in recent months as a result of its decision to reduce its dividend and alter its strategic direction. Many have urged the restaurant chain to prioritize its operations over political virtue signaling.
Will Tanner, the co-founder and Editor of @TAmTrib, recently addressed the financial turmoil that Cracker Barrel is currently facing. Tanner wrote on X, “Cracker Barrel and its California CEO went woke, pushing “Pride” stuff on the country, conservative demographic, and now its stock is nosediving. “Go Woke, Go Broke” isn’t always true, but here it appears to be,” he said.
Investopedia also commented on the news that Cracker Barrel stock declined, stating, “Shares of Cracker Barrel plunged Friday after the restaurant and novelty store chain slashed its dividend as it embarks on what it called a’strategic transformation plan’ and lowered its guidance.”
The American Tribune reported on the backlash against Cracker Barrel last year, following the restaurant’s social media statements that supported the LGBTQ agenda. This was identified as a contradiction to the restaurant’s standard aesthetic, which is frequently favored by Christians, conservatives, and other demographics. At that time, there were those who proposed that Cracker Barrel could have established itself as the “new Bud Light.”
Cracker Barrel showcased rainbow swaying chairs in a photo on Instagram and Facebook to commemorate “Pride” month. The caption read, “We are thrilled to celebrate Pride Month with our employees and guests.” Our table (and our rocker) are always open to all. Happy Pride!
As expected, the remarks elicited a significant amount of online criticism. According to one individual, “Cracker Barrel has been added to my boycott list!” and “😪😪Yet another individual succumbs to death… Nevertheless, some individuals minimized the message, stating, “Pick your battles, folks.” The mere presence of that non-rainbow color does not necessarily indicate that they are marketing to children.
Similar sentiments were expressed by others who announced that they would no longer be dining at the establishment. “Not required.” This establishment is no longer classified as a family restaurant. I have lost my livelihood. Another comment stated, “I appreciate your ease of shopping at other locations.” I am so weary of the agendas. Can a standard matrimonial chair be found? I am uncertain as to why a restaurant is required to commemorate an individual’s dating or romantic life in order to advance an agenda. I decline. Could we not simply consume food?
Additionally, at that time, the Texas Family Project stated, “We are apprehensive about the fact that @CrackerBarrel has suffered a decline.” The rabble has prevailed over a once family-friendly establishment. The post on X included photographs of Cracker Barrel programming that was associated with DEI initiatives and pride.
One of the photographs displays a message from the chain that states, “Cracker Barrel’s main objective this year was to participate in the Pride experience.” We had two locations in the park, each of which was equipped with seating areas and coverage to enable individuals to relax and cool off, while also facilitating natural conversation. We refer to it as “bringing the front porch to Pride” in the Cracker Barrel tradition of hospitality and belonging.
